Swanage Voted Best Seaside Town in Dorset

April 4th, 2022

We’re pleased to announce that Swanage was recently named the best seaside town in Dorset by Which? members. Our beautiful coastal resort beat the likes of Weymouth, Lyme Regis, Bournemouth and Poole to the top spot and received some fantastic praise from past visitors.

Which? asked more than 4,000 holidaymakers to review their coastal holidays and rate destinations based on their beaches, peace and quiet, scenery, value for money and attractions. Swanage performed extremely well and achieved 80% on the overall customer satisfaction score.

The town was awarded 4 or more stars for every category and was voted a fantastic 5/5 for scenery!


Swanage survey results


Swanage beach – Which? rating 4/5

Which? members rated Swanage beach 4 out of a possible 5 stars. The vast stretch of golden sand is a fantastic asset to the town and much loved by visitors and locals, whatever the weather. On a hot and sunny day, Swanage beach is the perfect place for paddling in the shallows, building sandcastles or sitting back and taking in the views. In the winter, its ideal for a bracing dog walk, while wrapped up cosy and warm.

swanage beach summer


Peace & Quiet – Which? rating 4/5

If you’re looking to escape the hustle and bustle of daily life, you can’t go wrong with a trip to Swanage. While the beach and town centre can get busy in the summer months, there are plenty of quiet locations, where you can enjoy some quality family time and well-earned R&R. We love heading out into the countryside for a scenic walk or exploring the coastal path near sunset. Spending time outdoors, surrounded by nature is the perfect reset – you’ll return revitalised!


Attractions – Which? rating 4/5

There’s plenty of attractions to keep you entertained during a holiday in Swanage. Next to the seafront there’s amusement arcades, crazy golf and watersports hire, which are a hit with families with young children. A trip on Swanage’s heritage steam railway is an absolute must for visitors looking for a unique experience in Dorset. Durlston Country Park is great for wildlife watching and Swanage Pier is renowned for diving and fishing.

swanage heritage steam railway


Value for money – Which? rating 4/5

Visitors rated Swanage 4/5 in terms of value for money. Swanage is an affordable seaside town in the UK, with something to suit all budget requirements. If you’re holidaying on a budget, you’ll find a fantastic selection of reasonably priced accommodation options to choose from, especially if travelling outside of the school holidays. Guests looking for a luxury experience can enjoy deluxe self-catering accommodation and acclaimed restaurants.


Scenery – Which? rating 5/5

Swanage received a fantastic 5 out of 5 stars in the scenery category. This is perhaps unsurprising given the town’s spectacular location on the Jurassic Coast UNESCO World Heritage Site. From the beach there are far-reaching views out to sea and across the Purbeck Hills. Iconic natural landmarks such as Lulworth Cove, Durdle Door and Old Harry Rocks are all within easy reach.

old harry rocks dorset


Holidays in Swanage

We’re over the moon to see Swanage celebrated in the National Press. We know we’re fortunate to operate in such a wonderful part of the country and love sharing our picturesque town with visitors from near and far. Swanage is such a special place for so many people, and we’re lucky to be able to host visitors at Ulwell Holiday Park.

ulwell cottage caravan park swanage

If you’re looking to holiday in Swanage and experience the best seaside town in Dorset for yourself, take a look at our website and browse our range of deluxe caravan holiday homes, camping and touring pitches and glamping accommodation.

Our family friendly holiday park has so much to offer visitors, including an indoor swimming pool, shop, play area and on-site bar and restaurant. The parks’ unbeatable location provides a convenient base from which to explore Swanage – we’re just a short walk from the beach and town centre and have excellent views over the Purbeck hills.

View the full Which? report

What our guests say

  • A lovely quiet site

    Andy Blackwell

    A lovely quiet site, nice warm amenities with good sized shower cubicles, shop not open yet as it’s too early but the local pub is ideal. Staff were very friendly and helpful. If you’re reasonably fit you can walk into Swanage but the bus service is great so why would you want to. Overall a very nice break, we will be back.

  • Super swimming pool

    Joseph Molford

    Fantastic site, we have had a brilliant holiday. Super swimming pool and changing facilities. Site really handy to get to Swanage and Studland. Will definitely return. Thanks to all the staff for a lovely holiday.

  • Excellent quality caravan site

    Peter Skrobacz

    Excellent quality caravan site, top quality, small and friendly, location fantastic. Been visiting Ulwell for over 25 years now and every year is special.

  • An amazing week at Ulwell

    Jenny H

    We have just returned back from our weeks stay at Ulwell Holiday Park with our 2 small children and dog. It was an absolute brilliant week! The site has everything you need, and more! A lovely comfy pub on site for drinks and a bowl of chips, a small shop, swimming pool, large play are with park, and the bus stops right outside.. what more could you want

  • Easter break


    We have just returned after a brilliant Easter break. Couldn’t fault anything at all and we didn’t want to leave. We didn’t visit the pub but the shop is stocked with local produce and essentials. The facilities are great and the location convenient. Our van was spotless and had everything we needed. We will definitely be back

All reviews


We are currently at an amazing 4.5 score at TripAdvisor, based upon 200+ reviews from verified guests.

Latest reviews

Proudly associated

Over the years the family has developed the park to award-winning standards and in a style which compliments its surroundings.

  • Camping and caravanning
  • AA
  • British Holiday & Home Parks assocation
  • Poole Tourism
  • Visit Britain
  • premier park 2020 logo

Finding us


From Bournemouth via the Sandbanks chain ferry and following the B3351 into Swanage.

From Wareham using the A351 into Swanage, turn left along the seafront towards Studland.


The park is situated on the main bus route from Bournemouth to Swanage.


1 ° 58’ 16” West, 50° 37’ 34” North



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